A Story To Tell
March 4, 2009The New York Times website has a vast video library in which it posts feature reports done by it’s journalists.
The reports are designed to be accessible to internet users. They act like mini-documentaries covering a wide range of stories and topics and tend not to be longer than 3-4 minutes. They are very informative, contain several short interviews and are edited to perfection.
Videos, blogs and vlogs are increasingly covering newspaper websites who are trying to compete with big broadcasters like CNN and BBC. Articles on the New York Times website are often followed by a short video covering the same story, giving their readers the option of either watching or reading the story or maybe even doing both, giving them more of a choice in how they want to consume information.
The New York Times website even has podcasts, allowing people to listen to the days news on the go, which shows that the website tries to cater for different audiences. New technologies such as ipods were once a threat to the industry for a fear that they would act as mediums to deter people from the traditional trend of reading newspapers. Now the NYtimes and many more have embraced new technologies by finding ways to work with technology and draw in new and old audiences.
The internet has allowed us to see a mergance of mediums which would once have not been possible in the print industry. This helps papers to maintain readership loyalty and attract new audiences as websites are accessible all over the world.
